Our Process
Our Process: A Seamless Journey from Vision to Impact
For us, every great video starts with a well-structured process. Our approach is designed to be efficient, collaborative, and transparent from start to finish, ensuring that every project delivers maximum impact. From the first conversation to the final polished animation, we are with you every step of the way.
Step 1: Discovery & Strategy – Defining Your Vision
The journey begins with understanding your needs, goals, and vision. Our discovery phase is more than just a consultation—it’s a deep dive into your brand, your audience, and the story you want to tell.
What to Expect:
The journey begins with understanding your needs, goals, and vision. Our discovery phase is more than just a consultation—it’s a deep dive into your brand, your audience, and the story you want to tell.
Ideal for:
- Initial Consultation: We schedule a free 30-minute discovery call to discuss your project in detail.
- Understanding Your Audience: Who are they? What do they care about? What problems do they need solving?
- Defining Key Messages: What is the core takeaway from your video? What emotions do you want to evoke?
- Choosing the Right Style: Whether it’s 2D animation, motion graphics, whiteboard explainer, or mixed media, we help you determine the best approach.
- Action-Driven Strategy: Every great video has a purpose—whether it’s to inform, inspire, or drive sales. We align the creative vision with your goals to ensure it delivers the desired impact.
Ready to bring your vision to life? Book a Free Discovery Call and let’s get started!
Step 2: Concept & Storyboarding – Bringing Ideas to Life
Once we have a clear direction, we move into the creative phase. This is where your story takes shape visually, ensuring every scene aligns with your messaging and brand identity.
What Happens During This Phase:
- Script Development: If needed, we craft a compelling script that aligns with your brand voice and storytelling objectives.
- Storyboarding: Our team creates a frame-by-frame visual outline of the video to ensure clarity and alignment.
- Feedback & Refinement: You have full creative input! We fine-tune the storyboard until it aligns perfectly with your vision.
This stage ensures that everyone is on the same page before production begins, reducing revisions later in the process
Want to see how your story will unfold? Explore Our Animation Styles to find the perfect fit.
Step 3: Animation & Editing – Turning Vision into Reality
With the blueprint in place, we bring your project to life through expert animation and meticulous editing.
The Process:
- Illustration & Asset Creation: Our artists design custom visuals tailored to your unique brand and story.
- Animation Execution: Using industry-leading software, we bring motion to your story with smooth, engaging animation.
- Voiceover & Sound Design: High-quality voiceovers, music, and sound effects enhance the emotional depth and professionalism of your video.
- Precision Editing: Whether it’s an animated explainer, a marketing video, or a heartfelt family story, our editors ensure every cut, transition, and effect is polished to perfection.
- Optimization for Platforms: We tailor your video for social media, websites, presentations, or online courses to maximize impact.
See our work in action! Watch Our Portfolio to experience our storytelling in motion
Step 4: Final Delivery – Ready to Make an Impact
The final step is all about ensuring that your video is delivered in the best format for your needs. We provide you with a polished, high-quality video ready for distribution.Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore.
What You’ll Receive:
- Final Video Files: Delivered in the format(s) of your choice, optimized for web, social media, or presentations.
- Revisions (if needed): We offer final tweaks to ensure your absolute satisfaction.
- Additional Edits (Upon Request): Need shorter cuts, subtitles, or alternative versions? We can provide them!
- Usage Guidelines: Tips on where and how to distribute your video for maximum reach and engagement.
Your video is now ready to make a lasting impression, whether it’s for marketing, education, or personal storytelling.See our work in action! Watch Our Portfolio to experience our storytelling in motion
Have a project in mind? Start Your Video Journey Today!
Why Choose Us?
We’re not just animators—we’re storytellers. Our process is designed to ensure your message resonates emotionally with your audience, whether it’s a complex concept that needs simplification or a personal story that deserves to be told beautifully.
Your story deserves to be told in the most compelling way possible. With Upperstory Animation, you’re not just getting a video—you’re getting a powerful tool for communication and impact.
Ready to elevate your message? Let’s Talk and create something extraordinary together!
The Upperstory Difference:
Emotion-Driven Storytelling
We craft videos that connect with audiences on a deeper level
Tailored to Your Brand
Every project is customized to match your style, tone, and objectives.
Efficient & Transparent Process
We keep you informed and involved at every stage.
Expert Team
Led by Jennifer Shanse, our team brings years of industry experience and creative expertise.
High-Quality Production
We use cutting-edge technology and techniques to deliver top-tier animations.